天涯明月刀

Out-of-work Chinese actors turn to theme parks as immersive characters after AI squeezes short-drama jobs_我的网站

一 |     日报讯（记者李畅）8月18日，中国广核集团有限公司（以下简称“中广核”）旗下中广核（雄安）新能源研究院有限公司正式摘牌雄安新区启动区D02-01-21、D02-01-22宗地，用以建设中广核新能源未来产业技术创新中心（中广核北方中心）。

二 | 这是雄安新区承接北京非首都功能疏解、集聚能源电力央企取得的又一重要进展。    

    Chinese actress Luo Xinyuan played Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Photo: Courtesy of Luo XinyuanAs China's once-thriving live-action short drama industry looses speed due to the weight of AI-generated content and shrinking investment, a growing number of young actors who once starred in micro-dramas are moving to a different kind of stage: playing roles at cultural tourist attractions. 
There, they play martial arts heroes and folk characters for live audiences, finding steadier income and real-time connection with viewers. 
"Earning a living with your own hands is nothing to be ashamed of," actress Luo Xinyuan told the Global Times, even as many still hold out hope, waiting for good scripts.
The migration reflects a stark reality. In the first quarter of 2026, AI micro-dramas accounted for more than 95 percent of all micro-dramas released industry-wide, sharply squeezing the space for live-action productions. 
By July, pay for leading actors had shrunk by over 50 percent, mid-tier actors by more than 80 percent on average, and daily wages for bottom-rung extras had fallen into double digits, China's CCTV reported.
Luo, a 21-year-old actress, experienced the downturn firsthand. She came to Hengdian, China's largest film and television production base, to shoot short dramas. "When I first arrived, there were many crews preparing in one hotel. Now sometimes there are only one or two, or none," she told the Global Times. 
This May, she began playing the role of Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Her daily routine includes interactive stage competitions, parades and live audience interactions, working nearly 13 hours daily during the peak summer season.
"It's tiring but fulfilling," Luo said. "There are no scripts here. It's more about playing with visitors face to face." The change has eased her anxiety. "When I was filming, I kept worrying about the next job. Now I feel more stable."
Yin Jiaxuan, 25, took a different route. He started his career as a professional character performer at major theme parks, starring in immersive shows based on popular game and film IPs before transitioning to short dramas and online movies in mid-2024. 
At the industry's peak, he moved seamlessly between sets. 
"One crew wrapped, and the next was already arranged. I'd go straight to makeup the next day and start filming the day after," he said. Now he keeps both identities, taking film roles when they come and returning to scenic spots during holidays.
Yin rejects the stigma that screen acting is the only proper path. 
"Screen acting is seen as the professional main road, while street-level performance is treated as amateur work. This invisible prejudice has trapped many performers," he said. Yet the tangible stage offers something the camera cannot. 
"Performance comes from life and is higher than life - that is the core of film creation. But now I realize that beyond artistic expression, performance is about building human connections."
Both actors shared that theme park characters must do more than act; they must draw tourists into the scene, delivering emotional value on demand. Visitors come to the scenic spot not just to sightsee, but "to step into a fantasy."
    Yin Jiaxuan Photo: Courtesy of Yin JiaxuanScenic areas are reaping the benefits. Media outlets have reported that in Kaifeng's Wansui Mountain Martial Arts City, Central China's Henan Province, tourists who interacted with these characters stayed an average of 2.3 hours longer per day. 
Every extra 30 minutes of stay raises the probability of secondary consumption by about 25 percent, according to local data. Revenue jumped from about 80 million yuan ($11.86 million) in 2022 to 1.27 billion yuan in 2025. 
While Hengdian World Studios has used characters to boost repeat visits, with annual pass holders returning multiple times "for a specific character."
Cultural scholar Yu Jinlong told the Global Times that the influx of trained actors is upgrading immersive tourism. 
"In the past, theme park characters were mostly amateurs doing costume photos. Now professional actors can build complete characters, improvise and connect storylines, turning scenic spots into open-air theaters," he said. 
Yu pointed out the uniqueness of China's character boom compared with global immersive entertainment. 
"Unlike Western theme parks that rely heavily on mature imported IPs and standardized performances, China's scenic character culture is rooted in local wuxia (martial hero) history and folk customs, encouraging personalized improvisation. Many local scenic spots create hit immersive projects with small investments, forming a unique online-offline communication loop via social media," Yu said. 
As China's cultural consumption shifts from sightseeing to participation, Yu said the young actors swapping short drama sets for scenic spots may be shaping a new hybrid career for the country's entertainment workforce.
For Luo, the recognition from visitors is a reward in itself. 
"There are tourists who travel from far away just to see my performance. It feels good to be recognized," she said. "Actually, I'm still exploring too. But I think you should do what you love, as long as you have the ability."
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三 | 目前，华能、大唐、华电3家能源央企总部落户雄安，中核集团、国家电网、国家电投、国家能源集团、中煤能源、中广核等6家能源央企科创中心或产业基地已集中布局，新区能源产业集聚效应日益凸显。作为国务院国资委控股的大型清洁能源央企，中广核积极推动科技创新与产业创新深度融合，因地制宜发展新质生产力。2025年6月，中广核（）新能源投资有限公司在雄安注册；2026年5月，中广核（雄安）新能源研究院有限公司在雄安注册落地。此次摘牌标志着中广核在雄安的战略布局从注册落地迈向实质性建设阶段。该创新中心定位为战略性新兴产业研发平台，聚焦“热、海、绿、沙、氢”五大方向，布局光热技术、海上风电、智慧新能源、光伏治沙、氢能技术等研发板块，集中开展核心技术攻关、成果转化与高端人才引育，打造集研发办公、试验孵化、交流展示于一体的综合性园区。雄安新区着力构建“引企—聚链—赋能”全周期投资促进服务体系，精准匹配能源电力央企发展需求，推动疏解项目落地见效。“我们将有力有序推进市场化疏解工作，持续优化服务模式，不断提升雄安城市发展能级和综合竞争力。

四 | ”雄安新区商务和投资促进局局长宋立锋表示，随着中广核北方中心落地，新区能源科技生态进一步丰富，前沿技术研发应用持续加快。

五 | 截至目前，央企在雄安设立各类机构已超400家，一座创新驱动、绿色低碳的“未来之城”正拔节生长。

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Published on:00:29:02